SaaS price increases 2025

Name: SaaS list-price changes 2025
Creator: SaaS Reference
License: https://saasreference.com/prices/methodology#license

23 list-price increases and 0 decreases first evidenced in 2025 across 8 B2B software products; median increase +16.7%. Every figure links to its source.

Increases: 23
Decreases: 0
Median increase: +16.7%
Backed by an announcement: 5

Increases, largest first

List-price increases first evidenced in 2025
Product	Plan	Old	New	Change	When	Evidence
Notion	Businessper user / month, billing not stated	$15	$20	+33.3% (increase)	between 15 Jun 2024 and 16 Sept 2025	Before Archive snapshot captured 15 Jun 2024 (external) After Archive snapshot captured 16 Sept 2025 (external)
Xero (US)	Earlyper month, billed monthly	$15	$20	+33.3% (increase)	between 17 Sept 2024 and 11 Jul 2025	Before Archive snapshot captured 17 Sept 2024 (external) After Archive snapshot captured 11 Jul 2025 (external)
Notion	Plusper user / month, billing not stated	$8	$10	+25.0% (increase)	between 15 Jun 2024 and 16 Sept 2025	Before Archive snapshot captured 15 Jun 2024 (external) After Archive snapshot captured 16 Sept 2025 (external)
Google Workspace	Business Plusper user / month, billed annually	$18	$22	+22.2% (increase)	between 3 Jun 2024 and 16 Apr 2025	Before Archive snapshot captured 3 Jun 2024 (external) After Archive snapshot captured 16 Apr 2025 (external)
Google Workspace	Business Plusper user / month, billed monthly	$21.60	$26.40	+22.2% (increase)	between 3 Jun 2024 and 16 Apr 2025	Before Archive snapshot captured 3 Jun 2024 (external) After Archive snapshot captured 16 Apr 2025 (external)
Slack	Business+per user / month, billed annually	$12.50	$15	+20.0% (increase)	effective 17 Jun 2025 (announced)	Before Archive snapshot captured 6 Apr 2024 (external) After Official announcement retrieved 11 Oct 2026 (external)
monday.com Work Management	Standardper user / month, billed annually	$10	$12	+20.0% (increase)	between 19 Jun 2023 and 12 Jun 2025	Before Archive snapshot captured 19 Jun 2023 (external) After Archive snapshot captured 12 Jun 2025 (external)
monday.com Work Management	Proper user / month, billed annually	$16	$19	+18.8% (increase)	between 19 Jun 2023 and 12 Jun 2025	Before Archive snapshot captured 19 Jun 2023 (external) After Archive snapshot captured 12 Jun 2025 (external)
QuickBooks Online (US)	Advancedper month, billed monthly	$200	$235	+17.5% (increase)	between 16 Jun 2024 and 15 Jun 2025	Before Archive snapshot captured 16 Jun 2024 (external) After Archive snapshot captured 15 Jun 2025 (external)
QuickBooks Online (US)	Simple Startper month, billed monthly	$30	$35	+16.7% (increase)	between 16 Jun 2024 and 15 Jun 2025	Before Archive snapshot captured 16 Jun 2024 (external) After Archive snapshot captured 15 Jun 2025 (external)
Google Workspace	Business Standardper user / month, billed annually	$12	$14	+16.7% (increase)	between 3 Jun 2024 and 16 Apr 2025	Before Archive snapshot captured 3 Jun 2024 (external) After Archive snapshot captured 16 Apr 2025 (external)
Google Workspace	Business Standardper user / month, billed monthly	$14.40	$16.80	+16.7% (increase)	between 3 Jun 2024 and 16 Apr 2025	Before Archive snapshot captured 3 Jun 2024 (external) After Archive snapshot captured 16 Apr 2025 (external)
Google Workspace	Business Starterper user / month, billed annually	$6	$7	+16.7% (increase)	between 3 Jun 2024 and 16 Apr 2025	Before Archive snapshot captured 3 Jun 2024 (external) After Archive snapshot captured 16 Apr 2025 (external)
Google Workspace	Business Starterper user / month, billed monthly	$7.20	$8.40	+16.7% (increase)	between 3 Jun 2024 and 16 Apr 2025	Before Archive snapshot captured 3 Jun 2024 (external) After Archive snapshot captured 16 Apr 2025 (external)
Dynamics 365 Business Central	Essentialsper user / month, billed annually	$70	$80	+14.3% (increase)	effective 1 Nov 2025 (announced)	Before Archive snapshot captured 2 Jul 2025 (external) After Official announcement retrieved 11 Oct 2026 (external)
monday.com Work Management	Basicper user / month, billed annually	$8	$9	+12.5% (increase)	between 19 Jun 2023 and 12 Jun 2025	Before Archive snapshot captured 19 Jun 2023 (external) After Archive snapshot captured 12 Jun 2025 (external)
Xero (US)	Growingper month, billed monthly	$42	$47	+11.9% (increase)	between 17 Sept 2024 and 11 Jul 2025	Before Archive snapshot captured 17 Sept 2024 (external) After Archive snapshot captured 11 Jul 2025 (external)
Dynamics 365 Business Central	Premiumper user / month, billed annually	$100	$110	+10.0% (increase)	effective 1 Nov 2025 (announced)	Before Archive snapshot captured 2 Jul 2025 (external) After Official announcement retrieved 11 Oct 2026 (external)
QuickBooks Online (US)	Plusper month, billed monthly	$90	$99	+10.0% (increase)	between 16 Jun 2024 and 15 Jun 2025	Before Archive snapshot captured 16 Jun 2024 (external) After Archive snapshot captured 15 Jun 2025 (external)
QuickBooks Online (US)	Essentialsper month, billed monthly	$60	$65	+8.3% (increase)	between 16 Jun 2024 and 15 Jun 2025	Before Archive snapshot captured 16 Jun 2024 (external) After Archive snapshot captured 15 Jun 2025 (external)
Salesforce Sales Cloud	Enterpriseper user / month, billed annually	$165	$175	+6.1% (increase)	between 8 May 2024 and 15 Oct 2025	Before Archive snapshot captured 8 May 2024 (external) After Archive snapshot captured 15 Oct 2025 (external) Announcement (external)
Salesforce Sales Cloud	Unlimitedper user / month, billed annually	$330	$350	+6.1% (increase)	between 8 May 2024 and 15 Oct 2025	Before Archive snapshot captured 8 May 2024 (external) After Archive snapshot captured 15 Oct 2025 (external) Announcement (external)
Xero (US)	Establishedper month, billed monthly	$78	$80	+2.6% (increase)	between 17 Sept 2024 and 11 Jul 2025	Before Archive snapshot captured 17 Sept 2024 (external) After Archive snapshot captured 11 Jul 2025 (external)

By category

Number of changes and average change by category in 2025
Category	Changes	Average change
ERP & finance	9	+13.8% (increase)
CRM	2	+6.1% (increase)
E-commerce	0	—
Productivity & collaboration	12	+20.1% (increase)

How to read this

A change is counted in the year its new price was first evidenced (or took effect, for announcements). The real switch can be earlier: we only see prices on the dates we have captures or snapshots.
Each plan, billing type and currency counts separately. Averages are unweighted and not a market index.
List prices only. Discounts, negotiated contracts, taxes and usage fees are not covered. Products and periods without evidence are listed in our data-gap log, not assumed stable.

Other years: 2026 · 2024 · 2023